Marketing Projects
marketing
K-Pop Dancing Mobile Game
Group Account DirectorOgilvy ChinaAug 2011 – May 2018
Overview
Conceived and led production of a K-Pop dancing mobile game for KFC China's toy meal campaign. Negotiated celebrity contracts, managed game design, and oversaw deployment.
Result
1.5 billion social content reads. 1.6 million+ game downloads in the first month.
Technologies & Skills
Mobile GameK-PopCelebrity MarketingOgilvyKFC