Marketing Profile
15+ years building brands, originating campaigns, and presenting strategies that win pitches — at Ogilvy China, CCMM, CEI, and beyond.
Independent Presentation Designer
Polished, on-brand presentation deck for M2R Group's annual report. Designed to support client pitches and corporate communications.
Adopted by senior management as the official template for all future group presentations.
Independent Contractor — Marketing
End-to-end pitch deck development for CEI's North America–to–Asia market expansion. Responsible for structure, copy, and visual design. Presented to prospects to generate leads.
Drove CEI's expansion into the US market, connecting North American clients with Asian market opportunities.
Independent Contractor — Marketing
Pitch deck for MCG's blockchain technology platform. Created custom tech-flow isometric icons in Illustrator. Presented in-person to C-level stakeholders.
Secured the pitch and signed a strategic partnership contract with MCG.
Brand Consultant / Project Coordinator
Managed all client communications as primary agency contact for CCMM. Oversaw media planning, project coordination, and budget control for French-language program targeting the Chinese community.
Secured a 6-month contract. Recruited 300+ registrations from the Chinese community — 75% of total program participants that year.
Group Account Director
Originated and led the KFC 30th Anniversary limited-edition mobile phone campaign — a co-branded device shipped as a PR stunt and consumer product.
100+ earned international media coverages. 150 million+ social media exposures.
Group Account Director
Conceived and led production of a K-Pop dancing mobile game for KFC China's toy meal campaign. Negotiated celebrity contracts, managed game design, and oversaw deployment.
1.5 billion social content reads. 1.6 million+ game downloads in the first month.